PROJECT IRONCEO

Where an international CEO becomes an Ironman.

Next Race

IRONMAN 70.3 Alghero

181 Days
17 Hours
29 Minutes
30 Seconds

PROJECT IRONCEO IS A REMARKABLE JOURNEY OF A CEO TAKING A CHALLENGE TO BECOME AN IRONMAN, PUSH THE LIMITS, AND INSPIRE OTHERS.

I've spent the last decade building companies as a Founder or CEO. I know firsthand how easy it is to let your health slip. The job is incredibly stressful—you're under pressure, facing problems on a daily basis, making hard decisions, and more.

Dan Erlebach in gym
WE DOCUMENT THE WHOLE IRONCEO JOURNEY
HYROX video thumbnail with Nick Bare

HOW IT LOOKS WHEN A CEO LEADS INTERNATIONAL EXPANSION, PREPARES FOR THE HARDEST RACE ON THE PLANET, AND RAISES A FAMILY OF THREE KIDS? WELCOME TO MY WORLD.

We document the whole IronCEO journey to inspire everyone. This is about living a fulfilling life, breaking limits at the highest level, and making remarkable movements.

SEE MORE IN MY YOUTUBE CHANNEL
YouTube YouTube LinkedIn LinkedIn Instagram Instagram Email Get the updates
Dan Erlebach running on treadmill

I'm challenging myself to inspire you

I'm a CEO, husband, and father of three kids. Like every entrepreneur or C-level leader, I face daily pressure, constant challenges, and endless decisions.

The grind is real - even when you love what you do. And that's exactly why I'm doing this.

I want to prove that if I can finish the Ironman while leading companies and raising a family, then you can push through anything you're facing. My hope is that this journey inspires you to chase your own "Ironman" - whatever that means in your life.

My 3 Strongest WHYs +
Build my best shape ever -

I've always believed that physical preparation transforms more than your body - it sharpens your mind. Ironman training is teaching me focus, patience, and resilience.

Be an inspiration for my family +
Inspire all of you +

JOIN OUR COMMUNITY